<p>Johnson&#39;s baby soap is enriched with Vitamin E. Easy to grip bar for bathing your newborn, recommended by the doctors. No Sulfates, No Parabens, No Dyes. Johnson&#39;s baby soap has a rich, creamy lather that gently cleanses and helps keep your baby&#39;s skin soft and supple. Preserves baby&#39;s natural skin moisture. Clinically mildness proven.</p>