<p>Johnson&#39;s baby lotion is suitable for a newborn. With 24 hour moisture, prevents moisture loss and protects baby&#39;s skin barrier. Baby soft skin, all day long, it has a non-greasy formula for quick absorption. Clinically mildness proven. It is made with natural plant oil. Recommended by doctors, it is pH balanced and hypoallergenic. No added parabens, sulfates or dyes.</p>